As I started to work on the Contentful product, I immediately sought to improve the consistency and usability of the UX copy across the app. Priority improvements included making the copy more concise, actionable, and clearly stating objectives. Great UX copy should help users navigate across the product, but never get in the way.
I consulted many sources, including UX copy professionals, to create guidelines for the Contentful design system, Forma 36. To implement the new guidelines, I led a workshop with our product design team.