Design Goal: Design a gift package for Sundog to share with clients for the holidays
that celebrates our chilly Fargo headquarters with a “cozy” theme. My goal was for
the design aesthetic to feel very organic, which is why we went with stamped cardboard
packaging. I especially enjoyed creating the custom patterns used throughout this book.
Design Process: Determined patterns and a color palette that suggest winter
(rather than holiday) so the cookbook can be used throughout the entire winter season.
Worked with a writer to choose items and activities for the gift that supported the theme.
The main design item in the gift was a cookbook/ winter activity book with recipes submitted
by Sundog employees. The book had digital additions with Pinterest recipes that linked to
a Tumblr blog, and a well-received holiday playlist.