THIS INDUSTRY IS PRETTY GREAT, HUH?
I’m a high energy product design lead with a research and strategy heart. Over the past 11 years I’ve crafted brand and product experiences for Audi, Apple, Visa, Medtronic, and others in agencies and in-house across San Francisco, Berlin and Minnesota.
Working within brand marketing teams at Apple will forever influence my approach to branding and pixel-perfect final designs, while product design experience has instilled an iterative and collaborative attitude towards the design process. My artisan craft experience will always hold a special place in my heart. My current career interests include improving as a manager, and evangelizing design value organization-wide.
I’m motivated by great teams, design problems, business goals, and learning opportunities. Inspired by the art/tech scene and seeking an international experience, I moved to Berlin in 2017. Alles gute!
Signature Themes (StrengthsFinder): Strategic, Achiever, Futuristic, Ideation, Relator
Design & Research Strengths
Career, Community & Education
Contentful | 2018- Present | Berlin
Align product design strategy and execution across the growth group. Lead design within two cross-functional teams to remove bottlenecks for our customers and accelerate measurable growth with onboarding and user management. Initiated and led an effort to standardize effective UX copy across the product while aligning copy efforts across the company.
Zalando | 2017- 2018 | Berlin
Liaison role between brand and product business units to align design efforts and create standarization between teams. Lead designer on brand partnerships for the Bread and Butter festival and ensured design consistency by managing the work of three designers. Lead product designer on an internal platform to manage employee requests, saving hundreds of hours of support ticket response time.
Senior visual designer
Apple (Kettle) | 2015-2017 | San Francisco
Campaign design and ideation for Apple and App Store.
Brand and product designer
AKQA | 2014-2015 | San Francisco
Led the product design refresh of the Audi Sales Assist dealer app, VISA social branding and presentation design efforts, and worked within a small team to create global partner landing pages for the original Apple Watch launch. Led a team of interns in a winning solution for a client innovation product design challenge.
Contract brand designer
Various digital agencies | 2013-2014 | San Francisco
Digital product and visual design projects for various agencies in San Francisco, including EVB, Edelman, DDB, Propane Studio, Glassdoor and Mortar. Client experience includes Skype, Disney, Analon, Golden State University and new business pitches.
Brand and product designer
Sundog Interactive | 2010-2013 | Fargo/Minneapolis
Digital product and visual design projects for various clients including Medtronic, Simplot, Sanford Health, Bobcat, Concordia College and 3M. Researched and published Sundog influencer expert content, including a white paper and several blogs on UX Design for E-commerce.
Shop owner and artisan
Etsy | 2010-2013 | Fargo/Minneapolis
Crafted over 200 custom coptic-bound and screen-printed albums for clients through Etsy. Honed skills in SEO, project management, time management, shipping and logistics, billing, automization and craftsmanship.
Beyond Smart Cities: Emerging design and technology (Certification)
MIT Media Lab | 2020
Exploring ways in which disruptive technology can dramatically improve planning, design, and management of contemporary cities for a more resilient future.
Redi School Volunteer Design Instructor
Berlin | 2017-2019
Taught design and technology integration skills to asylum seekers and newcomers to Berlin.
Reforge Growth Series (Certification)
Reforge Growth program | 2019
6 week intensive course and forums based in San Francisco with global growth professionals.
Situational Leadership Training
Contentful | 2019
Management training to match leadership style to the individual needs, including directing, coaching, supporting or delegating.
Ladies Wine & Design Berlin Lead
Berlin | 2017-2018
Plan design events, workshops and a conference in Berlin with the goal of creating a strong community around women in design.
Athletes vs. Epilepsy NYC Marathon team
NYC | 2016
Ran the NYC marathon to raise money for the Epilepsy Foundation and bring awareness to this disorder that affects 1 in 26 Americans, including my sister.
Brainstorm documentary design
Minneapolis | 2016
Designed a website and film graphics to support the launch of my sister’s Midwest Emmy-nominated documentary on Epilepsy.
Great Wall of Oakland Board Member
Oakland | 2016- 2017
Shared branding and technical expertise and execution as a board member for this arts non-profit.
University of Minnesota Twin Cities
BA in Art, Design and Journalism | 2005-2009 | Minneapolis
Triple major in Journalism, Art and Design. Focus on advertising strategy, animation, and printmaking. Studied design in Milan Spring Semester 2007.